services

I've been doing this in some form for 15 years: full-time marketing roles, freelance projects, consulting retainers, agency partnerships. I know what good work looks like and I know how to deliver it, whether you need someone in it for the long haul or just need to get something done right.

I work best with brands in food, beauty, wellness, and lifestyle, but if you've got something interesting, let's talk.

  • You know your brand isn't quite landing, but you're not sure why. I'll help you figure out who you are, who you're talking to, and what you should actually be saying, then build the framework your whole team can work from.

    Includes: brand positioning, voice and tone guidelines, messaging hierarchy, competitive landscape review.

  • Content that exists just to fill a calendar is a waste of everyone's time. I build content strategies that connect to business goals, and I create the actual content to execute them: blog posts, editorial, product copy, campaign concepts.

  • Websites. Emails. Product pages. Ad copy. Social captions. If words need to work, I write them. My background is in journalism, which means I write like a human, not a brand deck.

  • Strategy, content calendars, copy, community management, influencer relationships. Whatever level of involvement you need. I've grown accounts from the ground up and I've come in to fix what isn't working.

  • I design and build sites on Squarespace and Shopify, and I write the copy that goes on them. Most brands underestimate how much a bad website is costing them. A good one doesn't have to take forever or cost a fortune.

  • If you're not ready to hire full-time but need real marketing leadership, I can step in as a fractional resource: attending team meetings, guiding strategy, reviewing creative, and helping you build toward something more permanent.

process

let’s talk

Tell me what you're working on, what's not working, and what you actually need. No pressure, no pitch.

I’ll put together a plan

Based on our conversation, I'll send over a proposal with scope, timeline, and pricing.

we get to work

Once we're aligned, I dig in. You'll always know where things stand and have a direct line to me throughout.

it’s a wrap

Deliverables that are ready to use and built to last — not just a pretty deck you're not sure what to do with.

testimonials

Don’t just take my word for it….

  • "Her deep understanding of all things creative turned this company into a content powerhouse. We are now telling a compelling and cohesive brand story across all platforms, and have ran numerous disruptive campaigns that set us apart from all other food brands."

    VP Marketing, CPG Brand

  • "I saw her single-handedly transform our social pages and website into something of beauty. She quickly identified the brand voice and aesthetic, and created significant content to drive commerce with almost no budget to work with. She is skilled in photography, editing, writing beautiful copy, and shoot directing."

    Director of Marketing Communications, Beauty Brand

  • "Creative content, strategic recommendations, proactive team member, these are just a few of the benefits that come to mind when I think of working with Caitlin. She is also downright fun to work with — you will never have a boring day when she is around!"

    Associate Director of Brand & Digital Marketing, Beauty Brand

I'm currently taking on new freelance and consulting clients. Project work, retainers, and one-time engagements. Tell me what you're working on and I'll typically get back to you within a day or two.

let's work together